19 July 08 There are two schools of thought on the interplay between technology and humans. They consider which is more important: how we affect technology or how technology affects us.

It's a chicken and egg problem, and it is a debate that has been extended into an examination of language in the discipline of media ecology – which, in short, analyzes media environments.

Robert Bridge is researching this very subject at London Metropolitan University and has brought his research to Amazee. His project, Media Ecology: Linguistic Analysis, aims to take a linguistic analysis of media and its affect on the world and upon language. This involves firstly understanding our diverse and changing media ecology and then exploring the relationship between this and language.

Image: Solar ikon, CC