PaperNow™ is a next generation e-paper portal, offering newspapers, magazines, documents, blogs and books as dynamic online content and downloadable e-papers. Suppliers of professional media content can submit and import content through a supplier-platform of PaperNow™, which supports a number of formats of commonly used publishing software. Additionally content can be edited and enhanced with photos, audio and video directly on the PaperNow™ supplier-platform.
For users, PaperNow™ has the advantage that a broad range of publications can be accessed through an easy-to-use, fast and effective web portal. Papernow™ also allows organizing and managing content easily and in particular to subscribe for publications. Because PaperNow™ is fully Web 2.0 enabled portal users can rate, comment and discuss content and even generate and share their own content with other users.
There are far too much ™s in your post. I guess naming your product 7 times is all about SEO. If you want to enter the Swiss™ market try it in a more charming way.
Re: PaperNow™ - The Next Generation of E-Papers 
Hi Florian,
There's a newspaper in Italy called Il Fatto Quotidiano and recently founded by very famous italian journalists. They are by manifesto very Internet-friendly, and permitted "electronic subscriptions" along with the paper version ever since foundation, thus I guess they maybe a paradigmatic target for you. The "electronic version" they offer is twofold: you can access the PDF of any date, and you can use the "Internet reader" only for a limited number of past issues (but that may be a contractual limitation).
As Internet reader they use this third party platform: http://www.olivesoftware.com/
Its flash-based interface allows to browse through contents or "skim" through the newspaper, which is displayed in its original "paper pagination" to allow readers to give/get the appropriate references.