At the beginning of 2014 Jeans.ch started with a good URL, but had few visits and was lacking online visibility. The client’s goal was to make their address the best-known online shop in Switzerland for jeans.
We developed a phased strategy to compensate for the lack of organic visibility, using a combination of SEO and SEA. In the first few months we focussed on paid Google Ads campaigns and continuously improved SEO, including technical optimizations, link building and content optimizations for the relevant keywords.
Within less than a year the visits to the website increased by a factor of 60. With more than 1.5 million Google Ads impressions, we increased brand awareness while keeping our client’s Ads budget lean with a “Return on Advertising Spend” of over 500%.