When we took over this real estate project the website had little traffic, sparse content, no SEO optimization and a lack of social media activities. With the website re-launch the goal was to increase “Werkarena” brand awareness, utilizing all aspects of online marketing power.
We set up the social media channels on Facebook, Twitter, Google Plus, LinkedIn and Xing and combined an organic and paid marketing approach to the campaign. With technical and content audits, we ensured that the new website was fully SEO ready. Immediate brand awareness and visibility were supported with several Google Ads campaigns.
With more than 6,000 sessions on the website in the first three months, accompanied by 500,000 plus Google Ads impressions and almost 40,000 Facebook impressions, we achieved the boost in visibility the client was aiming for.