E-Commerce Tracking and KPIs

A clever tracking set-up has a direct influence on the performance and revenue of your E-Commerce business. At the same time, the possibilities to gain information about your clients are tremendous. Use an enhanced E-Commerce tracking system to find out where to optimize the customer journey and to lower the cost. Get answers to questions such as: Which products are bestsellers? Is there a price range that influences the revenue and increases profit? Why was an order cancelled? Do the payment options lead to order cancellations? A smart tracking concept can increase your revenue, profit and improve the customer journey.